The Smart Watermark

Our ‘smart watermark’ stays out of the way until it needs to be there. It only appears when someone tries to take a screenshot or download the image.

It is possible to circumvent the watermark, but it provides a little friction, and protects against casual theft. Having to find a way to circumvent the watermark makes the act of taking an image more deliberate. When someone takes your image, they know they’re doing something wrong.

The only foolproof methods of preventing theft are to ruin the image with a permanent watermark, or not share anything on the internet.

Our watermark tries to balance security without sacrificing the viewing experience. Additionally, the embed gives well-meaning people and publications with an easy way to use the image. Each embed includes easy access to the embed code

Read more about our goals for the watermark and service.